LeClaire Madon Launches Global Yachting Media
FORT LAUDERDALE, FL (April 30, 2008) – In a move to serve the specialized marketing communications needs of the yachting industry, LeClaire Madon, a luxury marketing firm based in Fort Lauderdale, announced it has launched Global Yachting Media, Inc., the yachting industry’s only full-service marketing communications boutique.
Global Yachting Media focuses on helping yachting industry companies tap into the power of end-to-end strategic communications. Specifically, the firm seeks to help clients draw new travel-minded, affluent consumers into the yachting industry through marketing, public relations, advertising, event management, and other strategic initiatives.
“We work with yachting industry clients who understand industry growth alone is not enough to guarantee success,” said Melanie Madon, Co-Founder and President of Global Yachting Media, Inc. “The most successful yachting industry companies recognize the need to differentiate their products and services with strategic communications that target the right audiences with the right message.”
Global Yachting Media will help address yachting industry challenges from a communications perspective. The firm will work with industry stakeholders to launch marketing campaigns that differentiate their brands, garner consumer loyalty and appeal to the next generation of international yachtsmen.
Melanie Madon, a 22-year yachting industry veteran, and Jennifer LeClaire, a 15-year media industry professional, head up a team of writers, editors, web developers, PR pros, marketing specialists, graphic designers, branding gurus, event managers, consultants, market researchers and photographers who know how to craft multimedia messages that cut through the clutter to reach yachting industry consumers.
“With Melanie’s comprehensive understanding of the yachting industry and my experiencing in media, we offer clients a unique perspective on how to reach consumers who enjoy the yachting lifestyle,” LeClaire said. “Our approach to PR, marketing and advertising are unparalleled in the industry thanks to this blend of skills, along with a strong team of seasoned specialists.”
About Global Yachting Media, Inc.
A division of LeClaire Madon, Inc., Global Yachting Media is the yachting industry’s only boutique marketing communications firm. Whether you need a quick press release, a complex web site, grand opening event management, or some other promotional service, consider Global Yachting Media your one-stop shop for strategic solutions that bring results. For more information, visit www.globalyachtingmedia.com.
PR Contact:
Global Yachting Media
401 E. Las Olas Blvd., Suite 130-409
Fort Lauderdale, FL 33301
800.486.2976
luxury@globalyachtingmedia.com
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